In case you missed it, Ingram Micro’s own Paul Hoffmann, senior director of technology and cloud solutions, took time earlier this month to share his team’s expectations around cloud technology in the coming year. In his Talkin’ Cloud column, Paul put forward 10 – and trust me, there are a ton more – cloud trends that Ingram Micro is preparing for this year.
Among the trends:
- Businesses, particularly SMBs, will lean heavily on the channel for advice on where and how to leverage cloud. MSPs and VARs can take advantage of distribution-vendor partnerships to keep in front of new trends.
- Traditional channels continue to converge, and with that will come exciting new partnerships between telco, MSPs, VARs and systems integrators all eager to get involved in markets traditionally outside their domain.
- Competition heats up as some ISVs and vendors offer cloud-based solutions directly. Make sure your vendor and ISV partners see the value of the channel. Then, start offering your own software customization and specialization to seal the others out.
- SMB continues to be the fastest growing cloud market, and these companies are looking for bundled apps, seamless cloud to mobile workflow, scalable solutions that grow with their business needs, and guidance.
If you’d like to read Paul’s entire column, just click here.