Will you be in Orlando, Florida this July for Microsoft WPC 2015?
If so, visit Ingram Micro at booth #1125 and let us put you in the driver’s seat to grow your cloud business. You can learn more about WPC by visiting the Microsoft page at https://mspartner.microsoft.com/en/us/Pages/WPC/overview.aspx.
If you won’t be able to attend WPC, don’t worry. We’ll be sure to fill you in on all the highlights and announcements in next month’s newsletter. In the meantime, our team is extremely excited about this year’s WPC event. Considering the magnitude and impact WPC has historically had in the industry, we couldn’t help but make a few predictions.
There is no doubt a lot of anticipation around this year’s event as everyone will be excited to see just how impactful these changes have helped the industry progress, whether it’s the adoption of Office 365, transition to CSP, or the ubiquity of a cloud first-mobile first philosophy. What will Microsoft announce? What will change about their products? And most importantly, how will technology continue to shift towards the future? In today’s blog post, we’ll make some predictions for what we believe might happen.
- Incentivizing for Office 365
Office 365 has done well over the past year, growing 128% in some quarters. Companies of all sizes have adopted the cloud productivity suite in both domestic and international markets. Market opportunity is especially ripe since the license agreements at larger companies begin to run out, sparking the move to cloud-based productivity solutions. Recent additions like Delve and Sway add to the value of Office 365 as well.
A glance at the WPC schedule shows that this is something Microsoft is invested in, with five different sessions built around sales and revenue strategy, marketing, and technology integration. We predict that Microsoft will introduce programs to convince partners to put Office 365 first and boost customer value.
- Expansion of the Cloud Service Provider Program
At the WPC 2014, Microsoft announced its Cloud Service Provider (CSP) Program, focused on helping resellers provision manage, and control the customer lifecycle to sell their own services alongside Microsoft’s offerings.
Fast forward a year later and Microsoft’s agenda indicates a session offering resellers and partners marketing strategies for selling Office 365 through the CSP program. With cloud projected to grow at a 40% compound annual growth rate (CAGR) through 2016 in the United States and Europe, and high adoption rates in Europe through the middle of 2015, we predict that Microsoft will not only speak to CSP, but also incentivize more adopters to accelerate growth.
- Technology Vision and Integration
Ultimately, the promise of technology cannot be fulfilled without an accompanying vision, as Microsoft CEO Satya Nadella laid out in 2014 with his belief of a cloud-first, mobile-first future. A strategically placed video on the WPC home page video carousel leads us to believe that he will expand upon last year’s intentions.
We predict Nadella will expand upon those intentions by integrating them into current and future products. We noticed that WPC lies near two very important dates; the end of life for Windows Server 2003 and the launch of the Windows 10 operating system. We predict that Microsoft will announce deeper integration of their products like Windows Server 2012 (replacing 2003) and Windows 10 as well as new rumored products like mobile-focused Microsoft WiFi. This will round out their cloud vision to create a suite of products that work as an ecosystem.