Despite the influx of office productivity suites over the past few years, Microsoft Office is still the preferred choice of more than 90 percent of organizations, according to a report from Forrester Research. However, as on-premises Office products are being replaced by Microsoft Office 365 (O365) subscriptions, many channel partners familiar with the Microsoft Advisor business model are voicing their concerns. Besides earning meager 3 percent commission rates on O365 subscriptions, solution providers are also losing Office support service revenue opportunities to Microsoft.
IT solution providers know that building a thriving practice entails cultivating strong relationships with customers, which is an essential part of becoming a trusted business advisor. However, the Microsoft Advisor model limits resellers’ customer engagements, including billing and post-subscription support.
Discover the Competitive Advantages of Microsoft CSP
The best way to overcome the challenges listed earlier is not trying to convince your customers to keep Office on-premises. A more viable alternative, which is better for both resellers and end-users, is to replace the Microsoft Advisor model with the Microsoft Cloud Services Provider (CSP) model.
Authorized to sell Microsoft cloud services via the Microsoft CSP program in more than 40 countries, Ingram Micro remains a clear leader in CSP, empowering channel partners to resell O365 and related cloud services through the Ingram Micro Cloud Marketplace.
Under the Microsoft CSP program, Ingram Micro channel partners can take back ownership of their customers’ O365 deployments — including the billing, provisioning, management, and post-sales support. Channel partners even have the option to add customized bundled services to their offerings, providing extra income opportunities.
“The CSP platform makes a huge difference to our competitive advantage,” says Prakash Parikh, COO at SNP Technologies, an Ingram Micro partner. “Instead of using multiple vendor portals to order licenses and migration and support services, we order everything at once and deliver one bill to the customer. It’s fast and accurate, it reduces our administrative overhead, and it delivers the flexibility and scalability that customers expect from cloud services.”
Make Fivefold O365 Profit Margin Increases a Reality
Leading cloud service provider, Ingram Micro, is helping its channel partners experience O365 commissions more than five times (16.5% vs. 3%) that of the Microsoft Advisor model in the first year of service, and more than three times (11% vs. 3%) for each subsequent renewal.
Additionally, through the Cloud Marketplace, channel partners can utilize a discounted annual-pre pay option for all Microsoft CSP purchases, yielding even higher profit margins and significantly lower rates.
What are you waiting for? Become a Microsoft CSP partner through Ingram Micro and discover many other complementary and profitable services available through the Ingram Micro Cloud Marketplace.