Realizing that the demand for cloud solutions may soon outstrip the supply of reliable cloud services providers, Ingram Micro has partnered with Microsoft to unfold the Cloud Solution Provider (CSP) program in Middle East and North Africa. The aim is to educate and facilitate entrepreneurs and businesses planning to venture into Cloud Services Business.
This article is the first in a series of articles based on my book How to Start a Cloud Services Business: Everything You Need to Know to get Started.
Why Start a Cloud Services Business
Cloud Services Business has certain key strengths that make it a much better choice than the traditional on-premises IT business model.
1. No Upfront Capital Expenditure
In contrast to a traditional IT business, Cloud Services Business follows a subscription or “pay as you go” model. You or your clients don’t need to invest thousands of dollars in hardware, software, and personnel, and can start availing your required stack of services for just a few hundred dollars a month.
2. No Maintenance and Uptime Worries
On-premises IT solutions require regular maintenance and can still become unavailable due to glitches. Working with a Wholesale Cloud Provider like Ingram Micro, and selling the most reliable Cloud Solutions from Microsoft takes care of your maintenance and uptime woes.
3. Low Entry Barriers
Because there’s no CapEx, data center, or maintenance crew required, Cloud Services Business is one of the easiest to start. All you need is a laptop, a phone, an active internet connection, and maybe some nice coffee.
4. An Exploding Market
The public cloud services market in the MENA region is going to become a $1.45 billion industry by 2019, says Gartner Research. The demand for most types of cloud solutions is growing at over 20% per year, whereas the spending on non-cloud IT infrastructure is on the decline.
5. Anywhere, Anytime, Any Device
One of the most compelling benefits of Cloud Technology is that you and your clients can access the data and applications from anywhere, at any time, from any device. This allows you to reach across borders and grow your business in other cities or countries without having to be physically present in those territories.
6. A Captive Customer Base
With the recurring or pay-as-you-go nature of the Cloud Services Business Model, you can own your customers for the long term. If you’re providing good services, there’s no reason for the client to switch to another vendor, ever. You can build strong customer relationships and cross sell or upsell more Cloud Solutions to your existing customers, for a higher profit margin.
Sounds interesting? Feel free to contact Ingram Micro at firstname.lastname@example.org and discover the first steps for becoming a Microsoft CSP Reseller. In the next article, we’ll explore the Cloud Business terminology, functions, and strategies. Stay tuned!