It’s been over 10 years I have been in the Cloud Business along with running two start-ups. One being a Cloud Reseller for Google, Microsoft & Amazon since 2009 and the second running a Cloud Security Development company. As an entrepreneur, I’ve known the pain of effective digital marketing and the challenges of reaching out to new customers yet alone getting the most out of the existing ones. It’s been over 10 years I have been in the Cloud Business along with running two start-ups. One being a Cloud Reseller for Google, Microsoft & Amazon since 2009 and the second running a Cloud Security Development company. As an entrepreneur, I’ve known the pain of effective digital marketing and the challenges of reaching out to new customers yet alone getting the most out of the existing ones.
Did I keep struggling? No. I found a solution. During my tenure at Ingram Micro for the last two years, I’ve been finding ways of solving these challenges for our channel partners/resellers in the META region. That’s when I together with Ingram Micro and Structured Web introduced the Partner Marketing Program (PMP). This tool is designed to help our resellers simplify digital marketing with a combination of various tools. Let’s look at how it can change the way our partners go digital:
- Right Content
This is one of the biggest value Ingram’s PMP provides to our partners which is content written by our SME’s (Subject Matter Experts) in Ingram Micro and the Vendor themselves. We know that this is one of the biggest pain for our partners in today’s business. They are busy building the business and selling but cant focus on writing the right content for effective marketing. The PMP platform focuses on providing the right content so that our partners can focus on their business.
We also know that there are thousands of tools and platforms for digital marketing but it’s not easy to find the right one which suits a Cloud Business and especially a reseller or services business model. Ingram’s PMP program is built on one of the best platforms for Marketing Automation which comes with all the necessary tools to help our partners run an end to end digital marketing campaign. We have invested in our partners. Now they can stop investing in all other tools and use PMP as a one-stop shop for all their digital marketing needs.
- Email or Social or AD’s?
The million dollar question, which marketing channel to use? Email Marketing, Social Media or Direct Online Ads. Our PMP program covers all these three. (a) Ready-made Email Campaigns with Landing Pages and a Lead Capture Form (b) Social Media content for Facebook, Twitter, and LinkedIn. (c) Google AdWords, Retargeting and LinkedIn Ads. We’ve got you covered! Not just with content, but you can capture all the leads that get generated from these campaigns directly in your PMP Account.
Remember, a website is your best salesperson who is working 24 hours for you, but if you don’t take care of this salesman then it will not work for you. You require the right content to be pushed into your website from time to time with the right call to action button and a lead capture form. And of course, it has to be in line with everything and anything you sell. Make use of the Website Syndication function on PMP which is filled with all the latest products and solutions content for your website.
- How to Do Everything?
Don’t have a dedicated marketing resource? Don’t have the budgets to hire? That’s fine! You don’t need anyone to do this for you. The PMP portal is the simplest tool to use and you can do it yourself. We at Ingram Micro will guide you, train you and help you succeed. We have experts who can help you understand what is digital marketing and how to implement it for your business using PMP. Our partner’s success is our success.
If you’ve reached the end of this blog, you’re definitely struggling with your digital marketing. Talk to us by signing up on www.channelmarketing.me
Author: Rahul Bhavsar (Director, Cloud META)